A marketer's guide to ChatGPT
Curious about how the AI-powered software program can help your marketing efforts? We've got you covered!
Over the last few years, chatbots have revolutionized the way businesses interact with their customers. And with the advancement of Artificial Intelligence (AI), chatbots have become more sophisticated, intuitive, and humanlike to the point that they can truly take on real-world tasks. Enter ChatGPT.
ChatGPT, which was created by OpenAI, bills itself as a program that “[optimizes] language models for dialogue.” As noted on its homepage:
We’ve trained a model called ChatGPT which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests. ChatGPT is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response.
So how can I use ChatGPT to enhance my marketing efforts? Here are some suggestions:
1. Customer Service
Like most other chatbots, ChatGPT can be used to offer 24/7 customer service to your customers. It has the ability to answer frequently asked questions, assist with product/service information, as well as handle customer complaints — essentially freeing up your (human) customer support team to handle more complicated issues and improving your organization’s overall customer experience.
2. Lead Generation
By incorporating ChatGPT into your website, you’ll immediately gain the ability to collect Personal Identifiable Information (PII) from your visitors that can be then be used to generate leads for prospecting — including name, email, and phone number. From there, you can add these contacts to your existing marketing programs (email, SMS, digital, etc.) and remarket to them as you would other prospects.
Adding ChatGPT to your website can also provide potential customers/members with crucial information about your products/services and help assist with the sales process.
3. Personalized Communication
Because ChatGPT is designed to provide dialogue to its users, the program can be trained to use customer data to deliver personalized communication. For example, ChatGPT can greet prospects by name, suggest products/services to them based on their existing purchase history, and provide pertinent information to them about any promotions or discounts they may qualify for.
4. Content creation
Suffering from writer’s block? ChatGPT can be used to help generate articles, blog posts, and other content for your marketing efforts. In doing so, you’ll be able to save your marketing team valuable time and resources, as well as ensure that you’re publishing consistent and high-quality content.
5. Analytics
By integrating ChatGPT with Google Analytics, Google Tag Manager, and your other reporting tools, you’ll be able to better track and analyze your customer/prospect interactions. In doing so, you’ll gain a better understanding into the customer behavior, preferences, and pain points of your marketing efforts — and be able to more effectively fine-tune your marketing strategy.
How can I get started?
ChatGPT is a free software program (although a paid subscription option exists for those wanting priority access to new features & priority response times). To add ChatGPT to your current marketing efforts, you’ll need to obtain an API key from OpenAPI as well as use a chatbot platform that integrates with ChatGPT.